Tzu Chen Chen's approach to photography has always been unconventional, blending eastern and western culture, and employing elements of painting, costume design, sculpture and graphics. Her works often incorporate intricate layers of images and her colors are always bold. She embraced the digital revolution early and harnesses the power of computers to add mystery and magic to her work. She travels frequently in Europe, Asia and North America, taking photographs that serve as raw material for the finished images she crafts later.
Equally at home as a fine artist and a commercial studio photographer, Tzu Chen Chen splits her time between her own projects and work for clients, primarily in France's luxury goods industry. Much of her studio work focuses on jewelry, where she blends a sense of classical style with a touch of spice and drama. Clients include Cartier, Louis Vuitton, and Van Cleef & Arpels. Her personal work, in contrast, explores the dreamy ambiguities of emotion and the subconscious.